Microsoft has said that it will start experimenting with cheaper pricing for its digital games on the Xbox Live Marketplace.
"Lot of people asked for better deals on our digital marketplace, so we're testing some," Microsoft studio manager Mike Ybarra explained on Twitter.
Lot of people asked for better deals on our digital marketplace, so we're testing some…
— Mike Ybarra (@XboxQwik) February 17, 2014
The first game in this experiment will be Ryse: Son of Rome, which will be reduced to £34.99, a price much cheaper than the £44.99 (new), or the £39.99 (pre-owned) that it costs at GAME. However, players in the US will get an even better deal at $30, which is much cheaper than the its retail price of $49 on Amazon.
Microsoft's move is a response to console players who have been asking for cheaper prices on digital copies of games for years. A common issue is that used copies of games are usually cheaper than digital editions even months after the game's release.
There is no information on how this experiment will affect the future of Xbox game pricing, but if there are good results, players can expect aggressive promotions and cheaper digital versions of games.
The sale will go on up to February 28, during when the game's developer will launch the next Ryse DLC, the Mars' Chosen Pack.
The expansion adds new maps, a new character skin and a brand-new cooperative gameplay type called Survival Mode, according to Microsoft.
Microsoft spokesperson Major Nelson mentioned in January that more competitive pricing for Xbox One's digital games was on the company's agenda.