A shop attendant arranges HTC phones in a mobile phone store in Taipei
A shop attendant arranges HTC phones in a mobile phone store in Taipei November 24, 2011.

Continuing its ongoing battle to wrestle sales away from Samsung's Galaxy range, speculation suggests that HTC is set to unveil a new quad-core smartphone at this year's MWC.

According to tech site Pocket Now, HTC will use 2012's Mobile World Congress to unveil its next flagship smartphone.

Originally hinted at in November 2011 and called the Edge, the new rumour suggests the quad-core device will be released as the Endeavor.

Not letting a lack of official word get in the way, moving past the device's name Pocket Now went on to allege a trusted source had confirmed the Endeavor's specifications.

Pocket Now reported that the Endeavor will be powered by an impressive 1.5GHz quad-core Tegra 3 chip. Housing LTE support and backed up by 1GB of RAM, this Speedy Gonzalez chip will reportedly run the unit's 4.7 inch 720p HD display and 8-megapixel camera.

Unfortunately for those actually excited by the prospect of a new HTC smartphone, the company is yet to release any official information on the Endeavor. HTC has not responded to the International Business Times UK's requests for comment.