Seeking to distract consumers from the looming Android-powered Galaxy Nexus, Nokia has announced a 4D lights show to celebrate the London launch of its Lumia 800 Windows Phone.
Announced in a statement today, the light show is set to take place at London's Millibank Tower on 28 November. According to the release the show was designed and implemented by "world renowned producer, deadmau5 and the world's leading 4D projection artists."
Referencing the Lumia 800's name, the light show will reportedly use the tower's 800 windows "as the canvas for the amazing spectacle." Besides the light show, deadmau5 is also set to perform two new tracks specially created for the show.
Nokia has since confirmed that the event will be free to spectators and will be visible from the north and south sides of the River Thames. Additionally, people wishing to watch the show without braving the cold can view the show live on Nokia's Facebook page.
"The launch of the Nokia Lumia 800 really signals a new dawn for the company, and we wanted to celebrate this with a truly innovative and spectacular event to match this stunning phone. The location will allow thousands of people to come and experience something truly amazing, and different to anything they have seen before," said John Nichols, head of marketing for Nokia UK.
Set for release on 16 November, the Nokia Lumia 800 has been credited as the company's first serious entry into the Windows Phone ecosystem.
The device promised to house a mediocre 3.7-inch Super AMOLED number, with a resolution of 480x800 pixels. As is to be expected the device will be powered by the latest Windows Phone Mango OS. Additionally, the device will boast a 1.4GHz single-core processor backed up with 512 MB of RAM and 16GB of internal storage.
As is the case with most recent high-end Nokia devices, the new Lumia 800 will also include a good camera. The new Windows Phone is set to include an impressive eight-megapixel autofocus snapper, with its very own Carl Zeiss lens and LED flash. The camera will reportedly be able to record 720p HD video at 30fps.
Sim free the device is set to sell for around the £399 mark. A complete breakdown of current deals on the Lumia can be read here.