As the London 2012 Olympic Games draw closer, luxury brands are competing with each other in order to bag the biggest athletes to feature in their campaigns.

Joining the race is the British luxury brand Alfred Dunhill, which has signed three legendary Olympian stars to feature in their Spring/Summer 2012 Voice campaign. The maker of men's luxury leather goods, timepieces, clothing and fragrances has announced that British Olympian Sir Matthew Pinsent, double Olympic gold medal sailing champion Iain Percy and trail-blazing young Olympic hopeful Louis Smith will be the new face of their campaign.

The Voice campaign by the brand is the collected tales of inspiring men attired in Dunhill in a series of black and white portraits. In the past, names like Sir David Frost, artist Harland Miller and violinist Charlie Siem have featured in the Voice campaign.

According to Telegraph UK, the current campaign has been shot by fashion photographer David Sims picturing each of the handsome trio in their finest Dunhill togs, alongside quotes about what it takes to be a champion.

Dunhill follows beauty brand Proctor & Gamble who earlier signed athletes Jessica Ennis, Victoria Pendleton and Keri-Anne Payne as their brand ambassadors. Take a look at the Dunhill campaign featuring the three Olympians in the images given below:

Sir Matthew Pinsent, Olympic rower.Alfred Dunhill/Handout
Iain Percy, Olympic sailor.Alfred Dunhill/Handout
Louis Smith, Olympic gymnast.Alfred Dunhill/Handout