One Direction
Chart toppers One Direction have landed a lucrative ad deal with Pepsi

X Factor stars One Direction have landed themselves a multimillion dollar endorsement deal with soft drinks giant Pepsi.

The boyband of Harry Styles, 18, Zayn Malik, 19, Niall Horan, 18, Liam Payne, 19, and Louis Tomlinson, 20, will appear in a Pepsi advert after signing up to become the latest faces of the global brand.

According to the Sun, the What Makes You Beautiful hitmakers have been filming the ad with a host of American football stars in a top secret location in the US.

A source told the paper: "This is a huge deal for them in monetary terms - but even bigger for status as the coverage they'll get from it is massive.

"They're already stars across America, but this could catapult them to superstardom."

"The boys were under strict instructions to stay quiet on this one and refrain from tweeting about their whereabouts."

The teenage heartthrobs follow in the footsteps of celebrities including Michael Jackson, David Beckham and Beyonce who have also featured in Pepsi ads.