Warm weather and a World Cup pushed up online sales 22 pct compared with last year say Interactive Media Retail Group's (IMRG) latest e-retail sales index.
Online shoppers spent an equivalent to £73 per person in the country as total spending was 4.5 billion in May. Alcohol and electrical sales spurred the rise, led by a warmer weather for picnics and television promotions ahead of the World Cup.
"In the year to date the UK e-retail market has grown 14 per cent with half of consumers believing the economy is recovering." said Tina Spooner, spokeswoman for IMRG.
Online clothing sales, spurred by sportswear and outdoor activity were up 32 percent, and alcohol sales and electrical sales grew 23 percent and 13 percent respectively, compared with last year.