Shrove Tuesday, fondly known as Pancake Day, is being celebrated by millions across the globe on 4 March.
It is the traditional feast day which precedes Ash Wednesday, the official start of Lent, and even celebrities are getting in on the flipping action.
While many have enjoyed a pancake breakfast, others have taken part in a pancake race or are simply spreading the sugary battered love.
Either way it's only right that they document all the pancake fun on social media as it happens.
IBTimes UK takes a look at how some celebrities spent their Pancake Day...
Supermodel Lara Stone was all smiles as she enjoyed strawberry-covered pancakes.Instagram
The American actress spent time reliving fond memories of Pancake Days past.Twitter
U.S. Republican presidential candidate Mitt Romney serves pancakes after speaking to supporters at a pancake breakfast in Wauwatosa, Wisconsin.Reuters
Can you smell what the Rock is cooking? Nothing short of a pancake mountain would do for Fast and Furious actor Dwayne Johnson.Instagram
Kate Middleton flips a pancake during a visit on Shrove Tuesday to City Hall in Belfast March 8, 2011.Reuters
The Coronation Street star showed off her handy work.Twitter