Perfect Corp beauty and fashion app suite touches 200 million installs

Perfect Corp, the developer of makeover apps, has touched more than 200 million app installs in total for its YouCam Makeup, YouCam Perfect, YouCam Nails, and Beauty Circle apps (combined), becoming one among the fastest growing app developers.

In a recent statement, the app developer announced that every day more than 30 million photos are taken using the "app suite".

"I am personally delighted to announce that we've reached the 200 million downloads milestone for our family of beauty apps in such a short period of time," said Alice H Chang, CEO of Perfect Corp. "Our team is dedicated to building a truly revolutionary, interactive beauty platform that allows women everywhere to discover, refine and share their personal style and, foremost, to feel good about themselves."

According to the developer, YouCam Makeup is a leading makeover app with over 120 million downloads and ranked at the top in the photo and video app category in over 56 countries' App Stores. The suite of apps is available on both Google's Play Store and Apple's App store.

Perfect Corp's apps YouCam Makeup, YouCam Perfect, YouCam Nails, and Beauty Circle app are beauty, fashion and makeover apps that provide information, tips and DIYs for the budding fashionista. The app curates pictures and videos from users and provides a consolidated feed for every individual using augmented reality.

These are in the form of images, notes, videos about beauty tips and new designs and latest styles and trends that they follow. The users can also interact with other users on the platform and beauty product companies. The app has an in-app purchase facility allowing users to buy beauty and fashion products through online and offline channels. A majority (81%) of its users are millennial women (under age 34).

Sephora, the Glam Squad, Spruce, the Glam App, L'Oreal Makeup Genius are some of the other beauty and fashion apps.