The Duke of Cambridge Prince William on Monday (November 18) appeared in his role as President of the British Academy of Film and Television Arts at the BAFTA headquarters in London to launch a campaign to help young people hoping to break into the film, television and gaming industries.

Launching a new BAFTA initiative called "Give Something Back", William spoke to those gathered at the BAFTA offices in Piccadilly.

"Today, more than ever, young people and career starters need nurture and support to achieve their potential and to succeed. This includes the chance learn from and work side by side with the best in the business," he said.

""Give Something Back" is special opportunity for our supremely talented professionals to offer a small amount of their time or money to contribute to BAFTA's learning programme. I'm particularly pleased today to have the opportunity to see the leading lights of the games industry sharing their insights into the art of making games through the BAFTA Young Game Designers workshop," he told audiences.

William earlier met with children at BAFTA where he encouraged BAFTA members, award winners and organisations within the film, television and gaming industries to help younger people into careers in the sectors.

The Duke described the scheme as a special opportunity for young people to learn from the very best in the industry, and said that despite his limited gaming skills, he was looking forward to playing the 'weird and wonderful' games that will be developed in future.

"The UK's games industry is one of the strongest in the world. Our developers are more in demand than ever before, so I hope young people take inspiration from today's workshop and get a taste for what a career in games might be like," he said, before jokingly belittling his own gaming skills.

"I know that I, for one, as an enthusiastic but quite useless gamer, look forward to playing the weird and wonderful games which these guys and girls dream up in the future," he added.

The workshop with young gamers marked the re-launch of the BAFTA Young Game Designers initiative which looks to help show young people the opportunities in gaming and raising awareness of careers in the sector.

Presented by Adam Justice