Move over Kim Kardashian's bum, Korean pop masterpiece Gangnam Style has actually broken the internet... or YouTube at least.
The music video for Psy's world-conquering 2012 hit has passed another milestone of views, passing 2,147,483,647 - a number greater than the 32-bit integer (data units stored in binary) used under the site's bonnet.
"We never thought a video would be watched in numbers greater than a 32-bit integer (=2,147,483,647 views), but that was before we met Psy," said YouTube on Google+.
"Gangnam Style has been viewed so many times we have to upgrade! Hover over the counter in Psy's video to see a little math magic and stay tuned for bigger and bigger numbers on YouTube."
Hover over the counter now and the numbers will spin around, a little Easter egg poking fun at the problem. YouTube have since upgraded to a 64-bit integer model.
In using a 64-bit integer, YouTube won't be expecting to require an update until a video passes 9,223,372,036,854,775,807 hits.
So whenever the new One Direction single comes out then...