The Royal British Legion has created a clever ad campaign commemorating the deaths of Private Harry Styles, Lance Corporal Alex Ferguson, Private Gordon Brown and Private Andy Murray during the First World War.
Using the names of famous celebrities shared by those who died during the conflict, the poignant ads are displayed in simple black and white with a further description of the soldier written below.
The ads are publicising the British Legion's Every Man Remembered website, which allows people to search for names among the fallen and leave details and story under the names of family members.
The site allows people to search among the reported "1,117,077 men and women from the service personnel from what was then the British Empire died in the war, which began in 1914".
A full ad can be seen below, others can be viewed here.