Wigan Athletic chairman Dave Whelan says Roberto Martinez's reasons for rejecting a move to Liverpool were down to how owners Fenway Sports Group planned to run the club.
The Spanish boss had been handed permission to talk with The Reds after the sacking of Kenny Dalglish.
However, Martinez turned down Liverpool's advances, with Brendan Rodgers now expected to take over, and Whelan says the terms of the club's offer meant The Latics boss was unable to preceed with negotiations.
"They set down their rules on how they saw the role and the way they wanted the team run and that was not the way Roberto would do it," Whelan told ESPN.
"Roberto has his own way of doing things but they are American owners who have their own ideas of how it should be done. They are entitled to want to do it their way and Liverpool are a big club so I can see why Brendan Rodgers has opted to go there and good luck to him he's a fine coach.
"But I don't think Swansea are going to be too pleased; they lost Roberto to us and they were none too happy about that and now they have lost Brendan so I imagine they will be even more unhappy right now."
For the second summer in succession, Martinez has spurned the advances from a Premier League rival after rejecting a move to Aston Villa 12 months ago, and having kept Wigan in the Premier League for three successive seasons, is looking to build for the future.
Martinez looks set to lose both Mohamed Diame and Victor Moses this summer, but Whelan is hoping that a sound investment in the club's academy can assist in forming the foundations of an exciting future.
"Roberto is staying with us and I've agreed to his request to up our spending on youth development and training facilities," Whelan said.
"And that's going to be pretty costly as I have agreed to a full-sized indoor pitch and that will cost £1.5 million. Roberto's very keen on that aspect of the club. I have also agreed with him to bring in three or four new players".
The 38-year-old's current deal at the DW Stadium won't be altered upon rejecting a move to Liverpool, with Martinez entering the second year of his contract.
Meanwhile, Rodgers is now expected to complete his move to Anfield this week, with Swansea City added to the growing list of clubs looking for a new manager.