The name of William and Kate's royal baby is turning in to the biggest-ever novelty betting spree.
Online bookies are cashing in as punters place bets on the name of the new Prince of Cambridge.
George is currently the overwhelming favourite, with William Hill giving odds of 5/2.
A William Hill spokesman said: "George was the second most popular name before we knew whether the baby would be a boy or girl, so now it moves into pole position and is the red hot favourite to be the name of the new Prince."
The popularity of George may be a surprise considering the name has a mixed history in the Royal House. The Regency Georges of the 18th century were hated and ridiculed for their greed and indolence. But George V and VI rehabilitated the name by being inspirational war-time monarchs in both world wars.
Behind George lies one of the more unusual candidates, Louie - the name of the French King who had his head chopped off by angry subjects in 1793.
Despite the name's inauspicious past, the odds on Louie were just 12/1 with Ladbrokes - neck and neck with Henry, which has received a flood of bets from punters.
Ladbrokes spokesperson Jessica Bridge told IBTimes UK: "As soon as the news broke of the birth, we were taking £900 a hour on the name. Henry is causing us a headache, as it will be a pay-out of £100,000. So we're staring down a bit of a royal cannon on that one.
"As soon as we found out the sex, then the betting went in to overdrive. This is a really unusual event, it is the most exciting novelty event we've ever seen. It's like a posher Grand National."
At 500/1 is Game of Thrones prince, Joffrey. Kate and WIlls are unlikely to choose to name their bundle of joy after the bloodthirsty teenager who lusts for power in the smash-hit fantasy series.
Reports suggest we won't have to wait long to learn the name of the third in line to the throne - the announcement is odds-on to be made public by midnight today [23 July].