Whether your company has been around for more than a century or is a start-up, social media is now the norm in marketing strategy.

Reaching the audience through various mediums of the social media whether on Twitter, Facebook, Google+, etc had far more than exceeded communication theorist Marshall Mcluhan's expectations.

The social media evolution these days has emphasised Mr. Macluhan's theory that the medium is the message and vice versa. The digital age made the medium and the message travel even faster and customers need be engaged at all times.

Companies need be connected in these valuable digital platforms or else die of extinction. Salesforce taps into this power of the social media to give companies the edge to come on top in the digitally-engaged markets.

Burberry World

Salesforce had collaborated with one of the world's biggest luxury brands to smoothly embrace the digital marketing space through a special social enterprise that made its presence more prominent than ever.

Burberry CEO Angela Ahrendts had recognised this valuable gift of the social media and the only way to digitally engage the customers from end-to-end is by creating the Burberry World.

Ms Ahrendts's vision to build a social enterprise, which she shares with Burberry's chief creative director Christopher Bailey, had so far been met with their collaboration with Salesforce.

Burberry customers now have access to all its products across platforms and devices, while getting that same nostalgia and authenticity of the Burberry products.

Ms Ahrendts quickly points out that a company that has nothing to do with the social media will be left in the dark without a song.

Songs made available online through an online music service provider has been synonymous to Spotify.com.


Spotify has made the online music service accessible to everyone through social media. With its collaboration with Salesforce and making use of the Salesforce Rypple, internal communications and performance management has been made easy and fast for its employees and managers.

"It allows us to make a system of constant feedback," notes Mr. Johnathan Forster, Spotify.com's VP for Sales EMEA.

It is like tweeting your way through tasks, which makes it easier. Twitter has changed the way people around the world communicate and interact with brands. This has been recognises as well by Salesforce.com


The listed enterprise cloud computing company Salesforce.com (NYSE: CRM) has announced a strategic global alliance to provide Firehose of public Tweets to Salesforce Radian6 customers.

In a statement, the company said this new development will allow businesses to analyze the more than 400 million Tweets generated daily to listen, fuel engagement and gain customer insight. This latest effort builds on an existing three-year relationship between the two social pioneers.

"The alliance between Twitter and salesforce.com enables companies to apply the power of social listening and engagement to over 400 million Tweets daily, providing opportunities for social enterprises to engage, solve problems, gain followers and build brand identity," notes Mr. Marcel LeBrun, SVP and GM for Salesforce Radian6.

This post has been sponsored.