Samsung has announced that the Samsung Galaxy S7 and S7 Edge range will soon be available in a "refined" Pink Gold option. Initially launching only in the company's native market in South Korea, the pastel-shaded S7 will then follow later for customers in "select markets", although Samsung does not specify a time-frame for its wider release.
The pink-and-proud variant brings the tally of Galaxy S7 and S7 Edge colour options up to five, with Black Onyx, Gold Platinum, White Pearl and Silver Titanium rounding out the tint spectrum.
With the Galaxy S7 now firmly in the market of pink-embracing flagship phones that is currently dominated by the iPhone, it will be intriguing to see if Apple's non-committal Rose Gold moniker comes under flak from passionate pink-aholics.
Clearly proud of its latest Galaxy S7 colour scheme, Samsung stated in a rather verbose fashion that the skin tone-inspired Pink Gold "is intended to soothe and incorporate a touch of gentleness, radiance and sophistication to the smartphone's design."
While an exciting prospect for UK buyers, this is not actually Samsung's first smartphone to carry the Pink Gold banner. The Samsung Galaxy Note 5 also sported the eye-catching shade, although the phablet failed to reach most Western audiences as the larger Samsung Galaxy S6 Plus took its place instead.
If you are in the market for a Galaxy S7, you can at least be sure that whichever colour you cherry pick from the current selection, it is very unlikely you will be disappointed in the handset itself. In our review for the Galaxy S7 Edge model we awarded Samsung's 2016 flagship phone a full five stars, describing it as "the perfect smartphone".
In other pink-related news, yesterday (19 April), Apple unveiled its first update to the 12in MacBook range with increased processing power, improved battery life and the Mac debut of a Pink, sorry, Rose Gold-coloured notebook from the Cupertino giant.