Last February Topshop created the most viewed and interactive online fashion show ever. This season Topshop has partnered with the new innovative digital platform CHIRP - a next generation media tool that is designed for the quick and easy share of information between people in the same place via a 'chirp' sound.
World-renowned for its support of emerging talent in design, music and creative arts, partnering with pioneering sound technology Chirp is a natural extension for the Topshop brand. Some of the biggest up and coming names within the worlds of fashion, music and art will witness the Spring/Summer 2014 show first-hand - taking place at a bespoke venue in Regent's Park that will house over 800 people.
With much of this year's focus having been on Asia and North America, Topshop plans a further 49 stores in the Far East over the next twelve months as well as expanding the brand's partnership with Nordstrom by going into a further twenty eight of their US stores this Autumn. Company-owned Topshop and Topman stores will also open in other US cities.
The number of Arcadia Group shops as a whole will reach 225 by next summer, along with a further 185 stores launching via franchise partners overseas. Territories include Australia, Chile and Azerbaijan.
Presented by Adam Justice