Turkish shampoo commercial features Adolf Hitler
Turkish Biomen shampoo commercial features Adolf Hitler

A Turkish shampoo commercial that draws on old footage of Adolf Hitler has sparked outrage in Turkey's Jewish community and in Jewish groups worldwide.

"It's totally unacceptable to make use of Hitler, the most striking example of cruelty and savagery," members of the Turkish Jewish community said.

The commercial for Biomen, a men's shampoo, shows Hitler delivering a frenzied speech in which he calls on male customers to buy the product, which is "a 100 percent male shampoo".

"If you are not wearing a woman's dress, you should not use her shampoo either," the commercial says.

The Jewish community in Turkey has demanded a public apology "to repair the damage this commercial has caused to society's conscience".

The US-based Anti-Defamation League (ADL) also said it was "repulsed" by the use of Hitler in the commercial.

Using Hitler, "who was responsible for the mass murder of six million Jews and millions of others in the Holocaust, to sell shampoo is a disgusting and deplorable marketing ploy," said Abraham H Foxman, ADL's national director and a Holocaust survivor.

"It is an insult to the memory of those who perished in the Holocaust, those who survived and those who fought to defeat the Nazis."