Cast members Robert Pattinson and Kristen Stewart pose at the premiere of "The Twilight Saga: Breaking Dawn - Part 1" at Nokia Theatre in Los Angeles
Cast members Robert Pattinson and Kristen Stewart pose at the premiere of "The Twilight Saga: Breaking Dawn -- Part 1"Reuters

HMV is releasing the DVD of Twilight Breaking Dawn: Part 1, in Oxford Street in an attempt to create a new world record and that too for the longest gathering of brides.

The DVD will be released on 11 March, a day before the actual release, where fans should come dressed as brides to collect their copy. An exclusive UK premiere of a clip from Twilight Breaking Dawn - Part 2 will also be given to buyers.

This is an attempt to create the longest chain of brides in one particular location by HMV Oxford Street.

The ad says: "The Oxford Street HMV store will offer a limited opportunity for attendees to buy the DVD and see an exclusive clip of The Twilight Saga: Breaking Dawn - Part 2.

Come along to the store dressed as a bride (white dresses and homemade veils acceptable!) and help us set the Guinness World Record for the largest gathering of brides!

The first 100 brides to arrive who have registered will receive an exclusive Twilight Saga goody bag!

When: 10am Sunday, 11th March 2012
Where: HMV, Oxford Street London
What: World record attempt to set the largest gathering of brides."