Fifa Initiates Disciplinary Action against Uruguay's Luis Suarez over Biting Controversy
Italy's Giorgio Chiellini shows his shoulder, claiming he was bitten by Uruguay's Luis Suarez, during their 2014 World Cup Group D football match at the Dunas arena in NatalReuters

Uruguay captain Diego Lugano has denied his teammate Luis Suárez bit Giorgio Chiellini and claimed instead the Italian centre-back tried to hoodwink the referee by showing him old scars.

The Liverpool striker was caught on camera in an altercation with Georgio Chiellini where he appeared to be sinking his teeth into the Italian defender's shoulder during Uruguay's World Cup victory over Italy on Tuesday evening.

Chiellini showed Mexican referee Marco Rodríguez supposed bite marks inflicted by Suarez but Lugano was quoted by Marca saying: "They are old scars. Anyone stupid can realise that, you have to be really stupid not to realise they are old scars."

"The images don't show anything, it was a tussle. We saw the photo of Chiellini. What was his name again? Chiellini?,"

"Italy were loyal to their history, they were very physical and time wasted like there was no tomorrow, it's part of the game and we respect that. But if Chiellini comes out and accuses Suárez after the game, we won't respect him for that," he added.

"The worst of everything is the attitude of Chiellini. He's a great player, who has had a great career it doesn't correspond with Italian football, as sportsmen leaving the field, crying and appealing against a rival. As a man he disappointed me totally. I really looked up to him."

Nevertheless, Chiellini insists he was bitten by the Liverpool star: "He bit me, it's clear, I still have the mark,"

"The referee should have blown his whistle and given him a red card, also because he was simulating."

Meanwhile, Suarez himself has responded to the accusations claiming such incidents were normal in football.

"These situations happen on the pitch, we were both just inside the area, he struck me in the chest with his shoulder and he hit me in the eye as well," he said.

"These are things that happen on the pitch and you shouldn't attach so much importance to them."