Large companies are looking to expand in China and other parts of Asia to boost trade and accelerate sluggish growth in the West.
One of the ways in which huge corporations tap into burgeoning markets is through e-commerce.
Venda, an e-commerce solutions providers, helps companies such as Jimmy Choo and Tesco to expand across the world.
In a video interview with IBTimes UK, Venda's chief technology officer James Cronin details the many challenges and opportunities when expanding into new markets.
For the full video interview, check out IBTimes TV or the video at the top right-hand side of this page.