Coleshill has highest Viagra consumption in Britain according to NHS figures
Coleshill has highest Viagra consumption in Britain according to NHS figures

A small rural town in north Warwickshire is revealed as having the highest number of prescriptions for Viagra and an array of anti-impotence drugs in the UK according to a Sunday Times investigation.

Coleshill with a population of just 6,343 garnered the accolade after NHS figures showed it was the biggest consumer of erectile dysfunction drugs in Britain.

A total of 54.87 prescriptions per 1000 men were given out for the condition by the district's doctors in 2012 pushing it 12 points ahead of its nearest competition. A Coleshill surgery also notched up the highest volume of prescriptions and most number of prescriptions per registered male patient.

Reacting to the figures and the town's reputation for once having a vibrant social scene, Mick Stanley, leader of North Warwickshire Council said: "We have to have something to do."

Coleshill pub landlord Simon Kennedy, 38, agrees with him and says the large number of pubs in the town could be a factor. He reasoned: "Perhaps they need some assistance after visiting all the pubs? There are only a couple of chemists in the town, so they must be well stocked up on Viagra."

However, other inhabitants have found the news baffling, Adam Farrell, a town councillor wondered aloud: "Wild parties? No, it's not like that here."

The town's past claim to fame has been as the place where the Brylcreem haircare product was created, but it now has a new hair-raising claim to add to its X factor.

London, the nation's capital and melting pot has the lowest number of prescriptions at 1.05 per 1000 adult males - although private prescriptions were not included in the survey.

The most commonly prescribed drugs for erectile problems or stimulation are Viagra, Cialis and Levitra.