British fashion designer Victoria Beckham tried her designing skills to craft a special edition of the Range Rover Evoque in collaboration with the brand's design director Gerry McGovern.
Winner of the coveted Designer Brand of the Year award at the 2011, Beckham was appointed Creative Design Executive in July 2010. Since then, she has worked with the Land Rover design team over the past 18 months to create her special edition.
The new model was unveiled on 23 April, 2012 in Beijing at the city's auto show.
"Working with Victoria the intention was not to change the fundamental architecture and award winning design of the Range Rover Evoque. We wanted to create a Special Edition that extends its character in a new direction through understated, restrained colour and detail changes, said Gerry McGovern, Director of Design, Land Rover in a statement.
"Both Land Rover and Victoria Beckham are British luxury brands with credibility and global appeal, this dual 'Britishness' makes the collaboration even more exciting especially when considering the huge audience for bespoke products around the world, particularly in China, Russia and Brazil where Land Rover is growing," he said.
The newly designed special edition of the Range Rover has a luxurious interior. The sport design four-seats are finished in semi-aniline Vintage Tan leather, with a bold "baseball" stitch detail chosen by Victoria as a tongue-in-cheek reference to her sporting husband David. The same leather is used to cover the door inserts, arm rests and central storage box lid.
Bespoke luggage completes the holistic design which includes a hand-stitched leather wallet, with rose-gold detail containing a guide to the exclusive features of the car co-branded Range Rover Evoque and signed by Victoria Beckham.
Forbes reported that Beckham and husband David have driven Land Rovers for years, though they are not exclusive to the Warwickshire-based marque. They are celeb-spotting staples in Los Angeles driving everything from Land Rover Defenders and Cadillac Escalades to Lamborghini Gallardos and Rolls-Royce Phantoms.
"I am very excited to be working with Land Rover as I have an enormous amount of respect for the brand. I've always driven a Range Rover, for me they are the epitome of quality and luxury," Victoria said in a statement." "It's the small detail that makes all the difference. I want everyone who gets into this car to feel special and empowered by its quality and craftsmanship. I like that it feels luxurious but also has quite a classic edge to it as well as a contemporary feel."
Catch a glimpse of the new custom-made Range Rover Evoque by Victoria Beckham: