Mattel goes Head to Head with Hasbro and Lego at the Box Office

  • Adam Justice
    By Adam Justice

While comic book adaptations still prove to be big business at the box office, toy-related movies are proving to be just as big a draw. In recent years, there has been a spate of successful toys-to-film adaptations including two G.I. Joe movies, Battleship and The LEGO Movie.

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