Just weeks after venturing into the world of gaming it looks likes Kim Kardashian is already the Queen of virtual reality.
According to Bloomberg, the 33-year-old star is on track to rack in an impressive $200 million (£116m) in annual revenue from her new game Kardashian: Hollywood.
The video game, which allows fans to navigate their way around Hollywood with an animated version of the Keeping up With The Kardashians beauty, is currently ranked number three on the App Store charts.
Although it is free to download, players can use real money to buy digital accessories, with $5,000 in virtual money costing $4.99 in US dollars. A pair of stilettos would set them back about $4,000 in the game, for example.
Kardashian teamed up with Glu Mobile, a company known for creating mobile games for smartphone and tablet devices, to release the game on 25 June.
"This project has been an amazing experience. I'm so excited that people are enjoying the game!" Kanye West's wife told E! News.
"I partnered last year with a fantastic company called Glu Mobile to create what is now the No. 3 Free and No. 5 Grossing game on the Apple App Store. We collaborated on every aspect of the game's design details and continue to do so with the updates we are bringing out,'"she added.
With her celebrity status it is believed that the game could become her most lucrative venture yet.
"Obviously, Kim Kardashian's brand has driven people to download the game. But at this point, the game has taken on a life of its own," Cowen & Company analyst Douglas Creutz told Bloomberg.
Kardashian first announced the launch of the app on Instagram, along with a sneak peak complete with voiceover.