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It's safe to say that Batman v Superman: Dawn Of Justice and Suicide Squad didn't quite end up being the smash-hits that Warner Bros obviously intended them to be when it came to fan reception. The former, especially, received numerous negative reviews from critics and cinemagoers alike while the latter earned unexpectedly lukewarm feedback.
In terms of financial success, it was pretty surprising – even to those who didn't care for the film – that both films' respective box-office takings fell short of $1bn (£760m) given the hype surrounding the movies beforehand. Together, they accumulated around $1.59bn gross, which compared to Marvel's only release so far this year, Captain America: Civil War (which was met with glowing reviews and made $1.15bn alone) isn't that impressive.
Now, Warner Bros chairman and CEO Jeff Bewkes has addressed the studio's downfalls, suggesting that "there's a little room for improvement" when it comes to future movies. "We can do a little bit better on the creative," he reportedly stated during a recent investors' meeting, according to Variety. "The DC Comics characters have a little more lightness in them than maybe what you saw in those movies, so we're thinking about that."
While Bewkes admits that perhaps they made some mistakes with the titles, overall, he believes "their strategy to reinvigorate [DC] with the fanbase" worked and that the main goal – getting Ben Affleck's Batman to be a well-received aspect of the films – was a success.
"The strategy worked. The execution did deliver what we wanted to do. We're right on course or better."
Fortunately, Warner Bros will get another opportunity to "redeem" itself come 2 June 2017, when standalone instalment Wonder Woman starring Gal Gadot and Chris Pine and Robin Wright reaches cinemas. After that, the juggernaut companies have numerous titles in development including Justice League in November 2017, followed by The Flash and Aquaman in 2018 and Shazam the year after that. They also have plans for films based around the superheroes Cyborg and Green Lantern scheduled for sometime in 2020.
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