Who is Rachel Bush, the Instagram model linked to NBA star Lebron James?

LeBron James is making headlines off the floor once again, thanks to his alleged interaction with Instagram model Rachel Bush. The 18-year-old beauty, who is a mini-celebrity on social media, put the Cleveland Cavaliers forward on blast after he allegedly tried to chat her up on the photo-sharing app.

Lebron James married his childhood sweetheart Savannah Brinson in September 2013. Getty

The offending message, which vent viral after she posted a screenshot (later deleted), appeared to show James sending a direct message that read: "Hey whats up!" It was sent just hours before Bush attended the Cavaliers' 109-94 win over the Atlanta Hawks on 11 April.

The issue here is that James is a married father-of three. He tied the knot with Savannah Brinson, his high-school sweetheart, in a star-studded ceremony in September 2013. To complicate things further, Bush is understood to be dating an NFL player.

The Twittersphere is having a field day with the purported direct messages and unconfirmed rumours James is cheating are rife. One report claimed James had flown Bush out for his game, but her manager, Joshua McDonald, told TheYBF that there was no true to it.

Rachel Bush facts

At 18, she is 13 years younger than James.
Her Instagram following jumped from 230k to 265k in a matter of hours thanks to the story.
According to multiple online sources she is dating Cleveland Browns defensive back Jordan Poyer and has been for around five months. He is the one she attended the Cavaliers home game with and referred to as bae (slang for "before anyone else" or babe) in the caption.
Bush embraces her curves and often posts bikini pictures and selfies in the mirror.
The model was a semi-finalist in the 2014 Miss New York pageant and told the Post-Star at the time: "It was spur of the moment to apply — just little me from Newcomb."
Although she loves a good selfie, she is far from an airhead. Bush finished high school with an associate degree and enrolled at Florida Atlantic University in Boca Raton. According to one of her Instagram posts, she received an honour from The National Society of Collegiate Scholars.