Reggie Fils-Aime, president of Nintendo of America, has revealed more information on TVii, a video streaming service that will be included in Nintendo's upcoming Wii U games console.
Speaking to The Seattle Times, Fils-Aime said that TVii would be a "better mousetrap" for consumers:
"The way that I would say it is Nintendo TV is certainly going to be something that every member of the family picks up and engages in at least once a day. If that helps them get more comfortable with the GamePad and in the end adds to more games being played, then that's great. But fundamentally it's part of the overall proposition of games, TV plus social.
"We think we have. In terms of a way to find what you want, to actually watch it on the big screen or on the small screen and then to be socially engaged on it, yeah, we do think we've created a better mousetrap."
The Nintendo Wii U, which is due to launch in the UK on 30 November, has already been hugely popular, with pre orders for the console selling out across American retailers. Fils-Aime believes TVii will be a fundamental part of the Wii U's success:
"We think that Nintendo TV is certainly going to be a great value add. If the consumer just wants to add VOD [video on demand] to their TV, there are a lot of different ways to do that. I think the value we bring is by providing the consumer a better way to find all of that content.
"And here's the example: if you have Amazon video services ... for you to find what's on there, what's hot, what's trending, is pretty tough. Now say you've got Amazon plus Netflix plus Hulu Plus and you're trying to figure out what it is you're trying to watch, and that's what Nintendo TV really solves.
"Based on the way you watch TV - which is based on shows, based on the actors, based on the genres, based on what your friends are watching - we solve that equation by letting you search that way across all of your entertainment. For us, we think that's the big idea."
The Wii U will be priced at around £249 for a Basic model, and £299 for the Premium bundle, which includes a bigger hard drive. IBTimes UK had some hands-on time with the Wii U at the Eurogamer Expo.