Model strips off for vegan campaign in Belfast (Peta)

A model in Belfast has stripped off and been slathered with barbeque sauce for an animal rights campaign.

Psychology student and vegan Gemma McCorry, 24, was served up as a plate of food on the streets of Belfast city centre, complete with a side salad and cutlery.

The nearly naked model wore flesh coloured underwear and lay on a giant plate with the banner 'Try to Relate to Who's on Your Plate - Go Vegan'.

The display was part of World Vegan Month, which is taking place throughout November and urges people to give up meat, fish, eggs and dairy products for 30 days.

The display was part of World Vegan Month (Peta)

People for the Ethical Treatment of Animals (Peta), which put on the display, said the plate of "food" was aimed at encouraging people to have more compassion for the animals that are slaughtered to make food products.

The meat and dairy industry are touted as among the leading producers of greenhouse gasses that cause climate change. Peta also notes that meat is linked with obesity, heart disease, diabetes and cancer.

McCorry said: "All animals are made of the same flesh, blood and bone, so when it comes to suffering, there is no difference between a cow, a chicken, a dog and any other animal. We all have the same capacity to feel fear and pain and share the same desire to live, have families and do what is natural to us.

"Chickens aren't nuggets, and pigs aren't pork chops - they're intelligent beings who deserve respect. With all the delicious mock meats and faux dairy products available these days, there's never been a better time to go vegan".

Animal Equality put on a similar display in March (Reuters)

A similar campaign encouraging people to give up meat was held earlier this year by Animal Equality in Spain, which had nearly-naked models lie in bloody meat packaging.

Animal Equality said: "Covered with artificial blood in large trays, six animal right activists were plasticised to protest against animal use for food and called for a vegan lifestyle.

"Dozens of other activists accompanied the protest by holding placards.

"This is a symbolic protest to raise awareness of the suffering and death that billions of animals go through because of human consumption."