Mark Zuckerberg apparently isn't a fan of the selfie, and while this shocking revelation will hardly stop the world from spinning, Australian phone-maker Kogan has taken it upon itself to help out, with the Zuckerberg Selfie Stick.
Kogan claims selfies are "far from perfect" and are "being held back" by hapless amateur photographers dropping their phones, cropping out friends, being photobombed by strangers, and generally taking rubbish photos.
Not endorsed by Facebook or Zuckerberg in any way, shape or form, the Selfie Stick is on sale now for $19 (£11.70) - but not content with creating arguably the stocking-filling for the Instagram addict in your life, Kogan has sent one of its sticks to the Facebook boss himself.
Posted to Facebook HQ with a letter from Kogan - published here - the company thanks Zuckerberg for "achieving amazing things" and claims he is "the creator of The Selfie," a claim Zuckerberg will no doubt be adding to his next set of business cards.
Kogan claims to have "poured countless hours into R&D to create the world's best way to take a selfe...we're honoring [Zuckerberg's] achievements".
Selfie was recently named as 'Word of the Year' for 2013 by the Oxford Dictionaries is now a mainstream term used to describe a self-portrait photograph most commonly taken on a smartphone, tablet, webcam or camera, which is then posted to social media.
Ruslan Kogan, company founder and CEO, writes to Zuckerberg: "I'm sure your shareholders would agree too. This will be a game changer."
In a detailed breakdown of exactly how an extendable plastic stick with a mirror and clamp will earn Zuckerberg billions more dollars, Kogan explains: "There will be more selfies on Facebook than ever before. More selfies = more interaction = more ads = more revenue."
If Zuckerberg still isn't convinced, Kogan sent him the very first stick produced to try out, and has published proof that the parcel has been delivered and signed for at Facebook's California headquarters.
"I look forward to seeing you use it to post your first selfie on Facebook soon, and seeing you lead the Selfie 2.0 revolution," Kogan concludes, adding: "If however you don't do this, we're going to go to plan B and call this the Kardashian Selfie Stick, as we know she'll be up for it."
Facebook told IBTimes UK it will not be commenting on the Selfie Stick, but we're fairly sure we know how the staff's Secret Santa will turn out this year.