Deputy Prime Minister Nick Clegg officially launched a new drive to showcase the creative talents of apprentices and highlight their contribution to some of the country's most well-respected exports, good and services.
'Made by Apprentices' will go on to recognise the contribution of apprentices around the country, by asking them to put their names to their handiwork.
The wider campaign will see employers across the country join together to highlight the productivity of apprentices and encourage more businesses to offer Apprenticeships.
Initially focussed on regional events and national social media activity, the campaign will continue with colleges and employers encouraged to stage local events to celebrate the products and services made by apprentices throughout the year.
The announcment comes as part of National Apprenticeships Week, whereby numerous firms across the country, including the likes of Aston Martin, Ladbrokes and British Airways, have pledged to recruit over 13,600 new apprentices.