After a glitch-filled mess for Battlefield 4 back in 2013, EA is now struggling to keep fans excited about the Battlefield series.
The launch of the franchise's latest game, Battlefield: Hardline, has failed to excite gamers and is being seen as a version of BF4 repackaged for an urban environment with fights between cops and robbers.
The publisher has now discussed its CEO's description of the "unacceptable" launch of Battlefield 4 in an interview with EuroGamer. It also went on to detail the new processes it has put in place to prevent something similar from ever happening again.
EA CEO Andrew Wilson and DICE general manager Karl-Magnus Troedsson said the development teams behind the Battlefield series had understood their mistakes from the past and would use it as a lesson to produce high quality games in the future.
So what went wrong with BF in 2014? Wilson believes that the game suffered because of its ambition.
"Think about what Battlefield 4 was: 64 player multiplayer, giant maps, 1080p, Levolution that was changing the gameplay design in an emergent way. There is a chance there are things you are going to miss through the development cycle. And you end up in a situation we had with Battlefield 4.
"For me, the situation we had was unacceptable. For the team it was unacceptable. We have worked tirelessly since then to make sure the gameplay experience got to where it absolutely should have been at launch and we're focused on that and we continue to deliver value to that player base," he said.
The company has made many changes in their processes to ensure solid quality in their games during launches in the future.
"We have changed development processes, we've changed development timelines and we've changed testing processes and beta processes, all with a view to not have the issues again," he added.
Now that DICE and EA have learned their lesson, we can expect a great game from Star Wars: Battlefront. Check out the entire interview here.