Unlike their rivals DICE (developers of Battlefield 4) Sledgehammer, the developers behind the latest Call of Duty games, has never tried to make itself look like something that it is not.
For instance, while most other developers show off their games on powerful gaming machines which are out of reach of most members of the gaming community, Sledgehammer has unveiled its games on mid-range gaming PCs, so that people can see what the games will look like on their machines.
Owing to the developer's humble nature, there was a wave of disbelief that rose after Sledgehammer showed off the Call of Duty: Advanced Warfare footage on the Xbox One, which looked a little too amazing to be real. Fans began to wonder if the developer was starting to mislead them.
However, Sledgehammer is ensuring gamers that the footage shown was real and authentic, and that gamers can expect to enjoy those kinds of graphics.
"We've always had a commitment to delivering at target spec," they told OXM, according to GamingBolt. "We're not a studio that's just going to go out and show off some flash in the pan, high-end PC demo that we're never going to be able to put on a console. "
"We worked very closely with Microsoft throughout the whole three years to understand where they were going and stay right in parallel. As [co-founder Glen Schofield] said, nothing's effortless, but Microsoft was a great partner to Call of Duty."
Advanced Warfare will make its debut on Xbox 360, Xbox One, PS3, PS4 and PC later this year.