Delhi auto expo
Delhi Auto Expo 2012Wikimedia commons

The Delhi Auto Expo 2014 is due to be held this week in the outskirts of the Indian city.

The biennially-held automotive show, which is being held since 1985, is Asia's largest and world's second largest motor show.

The 12th expo will advertise 70 new launches, out of which 26 will be international brands.

New comers in the market will stand shoulder-to-shoulder with established luxury automakers Audi, BMW and Mercedes, and mass-market champs such as Maruti, Hyundai and Honda.

The expo features Indian launches of a range of automotive brands, including Jaguar, Ford, Renault, GM, Chevrolet, et al.

The companies participating in the event will unveil new models with all pomp and show, hoping to revive demand in the automobile sector at a time when the country is passing through an extended slump in the economy.

Jaguar is entering the luxury-car landscape with Jaguar F-TYPE Coupe, while other line-ups from the brand includes Jaguar C-X17 Crossover Concept, D-Type inspired Project 7, Jaguar F-TYPE Convertible, Jaguar XF and Jaguar XJ.

Jaguar F-TYPE Coupe is one of the best Jaguars ever made, according to the company. The sports car is available in three versions- F-Type R, F-Type S and F-Type, just like its convertible cousin F-TYPE Coupe. However, coupe will be priced higher than the other convertibles offered by Jaguar.

Jaguar will be competing with Renault Koleos SUV with two more variants. This will be the first major upgrade for the Koleos, which has failed to make impressive strides in the market since its India-debut two years ago.

GM India is introducing Chevy Camaro ZL1, C7 Corvette Stingray, while Chevrolet will be coming up with Trailblazer SUV, Enjoy MPV, Beat facelift and an accessorised versions of Sail hatchback.

However, Ford is only targeting the middle-class market in the emerging country, and will be presenting Figo Concept, a global compact concept car, in the company's efforts to tap the growing demand for small cars in emerging markets.

The company is determined to gain a foothold in the B segment cars, and is expected to manufacture 2 million units of the compact car every year in India by 2018.

Hyundai, another entrant, is focusing on competitive sub-4m compact sedan segment, by launching Xcent, a grand i10-based sedan. The vehicle will be up against rivals Maruti Swift Dzire, Honda Amaze and Tata Zest.

Also awaited is a special theme pavilion to promote hybrid and electric cars in the market.