Rather than joining the masses for the Black Friday haul in November, Amazon have chosen Tuesday (12 July) for their own hyped up shopping event, promising customers great deals across the site for one day only.
The deals are only reserved for the site's Prime customers who subscribe to their one day delivery service. There is an annual cost of £79 for the service but if you want to make the most of the discounts without committing to a year you can sign up now for a free one-month trial and get shopping today.
What are the discounts on offer?
Amazon have split the deals into two varying types: Lightning Deals and Deals of the Day.
The Lightning Deals will flash up throughout the day but only for a limited amount of time whilst Deals of the Day will be available to shop all day until midnight.
Are the deals available worldwide?
Prime Day is running deals all day throughout the US , The UK, Japan, Spain, Italy, France, Germany, Canada, Belgium and Austria.
What items have gone on sale?
Everything from groceries to furniture, electronics and kitchenware are all available at discount prices today so if you're looking to spruce up the garden or invest in some better kitchen knives as well as upgrade the wide screen TV and stock up the alcohol cupboard you should certainly make the most of today's sales.
Best deals on at the moment:
Johnnie Walker Red Label Blended Scotch Whisky 70 cl
Now: £11.49, was: £20.05