Amazon has announced it will be expanding its restaurant delivery service outside the US and the first city to get a taste of the service will be London. The company said it would start delivering meals from restaurants directly to customers in some parts of London and possibly expand to the whole city later.
In a statement the company said "Amazon Restaurants" service would be available to subscribers of its Prime delivery scheme and delivery will be free for consumers whose orders exceed £15 ($20). So Londoners who already have the Prime Now app will not need to pay anything extra for this service.
Among the areas where the service is available in London are the West End, Westminster, Pimlico, Victoria, Whitechapel, Bethnal Green, Islington, Kensington, Chelsea, Southwark, Lambeth, Vauxhall, and some more. If you are on Amazon's Prime Now app, restaurants will show up automatically if your postcode is set to one of the eligible areas.
Amazon's food delivery service launch comes just two months after Uber introduced the UberEats service in London. In addition, there is the existing competition from Just Eat and Deliveroo, which recently expanded into booze delivery service as well.
Amazon, which was one of the first companies in the world to get into the product delivery business, introduced the meal delivery service in Seattle in September 2015 and later expanded to other places in the US like Los Angeles, Austin, Portland, Baltimore, San Diego, Chicago, San Francisco, Dallas, and New York.