Animal Rights Group PETA Launch PETA XXX Porn Site
Building on its previous campaigns which saw a number of women pose naked, Animal rights group People for the Ethical Treatment of Animals (PETA) has revealed plans to launch a new pornography website.Reuters

Building on its previous campaigns which saw models pose naked, People for the Ethical Treatment of Animals has revealed plans to launch a new pornography Web site.

The new PETA triple-X site will reportedly include pornographic images and footage mixed with scenes of intense animal suffering. In its statement PETA clarified it hoped to use the variety of imagery to shock visitors to the site, thus raising awareness of veganism.

"We're hoping to reach a whole new audience of people, some of whom will be shocked by graphic images that maybe they didn't anticipate seeing when they went to the PETA triple-X site," Lindsay Rajt, PETA's associate director of campaigns, told Reuters.

The move followed a recent amendment in online law, allowing sites to register with an XXX domain and is part of the group's repeated use of shock tactics to get its message across.

"It will have enough adult content to qualify for the XXX domain site but also some other graphic images of animals that viewers may not expect to see... We live in a 24-hour news cycle world and we learn the racy things we do are sometimes the most effective way that we can reach particular individuals," Rajt said.

"'We really want to grab people's attention, get them talking and to question the status quo and ultimately take action, because the best way we can help the greatest number of animals is simply by not eating them," commented Rajt to the Huffington Post.

Since announcing the new site, PETA has once again come under fire from numerous women's rights groups. The group had previously been criticised both for its tendency to use women models for its naked photo campaigns and its previous "Save the Whales. Lose the Blubber," photo series.

PETA has since issued a statement denying the allegations of misogyny.

"Our demonstrators, the models, all chose to participate in our campaigns... It's not a very feminist thing to do to turn to women and tell them whether or not they can use their voices, their bodies to express their voice," Rajt said.