Apple is promoting its newly-launched iPhone 6s, by installing interactive tables, at flagship stores in the US. The tables deliver an all-new experience of the company's proprietary 3D Touch technology, featured on the new iPhone.
A video uploaded on YouTube shows the tables have the technology similar to that of the Force Touch that debuted on the Apple Watch last year and has now featured in the form of the 3D Touch on the iPhone 6s and 6s Plus. The company has placed the new iPhone models atop the Force Touch tables to demonstrate the touch-sensitive technology in detail.
The tables have a large display panel that work in line with the displayed iPhone 6s and 6s Plus models. It appears that Apple has additionally developed a software to let consumers experience 3D Touch by using the iPhone on the new tables.
For instance, if one touches the display of the iPhone, the table beneath shows a ripple effect to demonstrate how the new technology works.
An Apple spokesperson confirmed the installation of the interactive tables via an email statement to IBTimes UK. "Yes, the tables are in San Francisco and out 5th Ave store in New York City," the spokesperson said.
The tables are likely to be rolled out at other Apple Stores as well including more in the US, Canada and the UK. The move could help the Cupertino-based giant to boost sales of the new line of iPhones, which sold over 13 million units within a week of their launch in 12 key markets including the US, Australia, Canada and the UK.
Apple's 3D Touch technology is touted as the "next-generation of multi-touch" as it senses pressure to enable gestures like Peek and Pop on the iPhone 6s and iPhone 6s Plus. The technology enables quick action to provide users shortcuts within its interface.
Although Apple has patented 3D Touch technology in the past, touchpad maker Synaptics recently revealed that they were working on Clear Force technology to bring a similar touch experience to Android smartphones. Samsung's next year flagship Galaxy S7 is already rumoured to have the technology to take on the new iPhone models.