Sachin Tendulkar British Airways
Sachin Tendulkar retired, but still getting hurtVivek Prakash/Reuters

British Airways has faced the fury of Indian Twitterati for misplacing the baggage of Sachin Tendulkar -- fondly known as the God of Cricket -- in what could turn out to be a PR nightmare for the carrier. Indians took to social media to express displeasure and anger at the mishap.

The soft-spoken cricketing legend, who is currently in the US taking part in a special T20 series, earlier wrote on Twitter complaining that his baggage was misplaced by British Airways. He said: "Angry Disappointed and Frustrated.. #BAdserviceBA Family member's Waitlisted ticket not confirmed despite seats being available (1/2) [Sic]."

It was quickly followed by another tweet, which read: "And luggage being tagged by @British_Airways to wrong destination and don't care attitude! #NeveronBA (2/2) [Sic]."

Shortly after the little master vented his anger, BA followed it up by tweeting: "We're sorry to hear this Sachin, could you please DM us your baggage ref, full name and address so we can look into this for you?"

The airline's response infuriated fans who slammed the carrier for asking the cricket legend his full name. Eversince, @British Airways has been trending on Twitter in India.

In a brief statement sent to the IBTimes UK, the BA said: "We have apologised to our customer for the inconvenience, and are working to resolve the issue."

Below are some Tweets by Sachin's fans.

Tendulkar was reportedly travelling from Houston to Los Angeles after completing his second T20 match at the All-Stars Series, between Sachin's Blasters and Warne's Warriors. The third encounter was scheduled to take place in Los Angeles on 14 November.