Hundreds of redheads from all over Ireland – and as far afield as France, Germany and the US – gathered in the village of Crosshaven in County Cork for the Irish Redhead Convention.

irish redhead convention 2015
Newly crowned King and Queen of the Redheads, Alan Reidy and Grainne Keena, pose with some of the people attending the Irish Redhead Convention in the village of Crosshaven, County Cork, IrelandClodagh Kilcoyne/Getty Images

The three-day event celebrating all things ginger started as a joke between redheaded siblings Joleen and Denis Cronin, but it proved massively successful and it is now in its sixth year. The organisers describe the event as "a festival of ginger-loving madness and a celebration of all things to do with having fabulous red hair". Some of the festival events included carrot tossing, ginger speed dating, freckle counting, and the coronation of the King and Queen of the Redheads.

Grainne Keena, the new Queen of the Redheads, said: "It's a true honour for me to be representing fellow redheads and I'd like to say to every ginger out there to embrace their natural gingerness and to know it's a true asset and a beauty to be very proud of." Alan Reidy, the new crowned king, said: "It's a great year to be ginger. We're going to be everywhere, in your face, making sure everyone knows, be proud and be ginger!"

irish redhead convention 2015
Newly crowned Queen of the Redheads, Grainne Keena, poses at the Irish Redhead ConventionClodagh Kilcoyne/Getty Images
irish redhead convention 2015
Alan Reidy, who was crowned King of the RedheadsClodagh Kilcoyne/Getty Images
irish redhead convention 2015
People practise ginger yogaClodagh Kilcoyne/Getty Images
irish redhead convention 2015
Redheaded children participate in the carrot tossing competitionClodagh Kilcoyne/Getty Images
irish redhead convention 2015
Children play pin the tail on the foxClodagh Kilcoyne/Getty Images
irish redhead convention 2015
Ginger speed datingClodagh Kilcoyne/Getty Images
irish redhead convention 2015
Ginger speed datingClodagh Kilcoyne/Getty Images
irish redhead convention 2015
Jan Eric from Finland, winner of best red beardClodagh Kilcoyne/Getty Images
irish redhead convention 2015
The O'Neill familyClodagh Kilcoyne/Getty Images
irish redhead convention 2015
Madeleine Penicaud from FranceClodagh Kilcoyne/Getty Images
irish redhead convention 2015
Rhea Reidy, aged 7, from DublinClodagh Kilcoyne/Getty Images
irish redhead convention 2015
The Wellband familyClodagh Kilcoyne/Getty Images
irish redhead convention 2015
Laura May Keohane, who was 2014's Queen of the RedheadsClodagh Kilcoyne/Getty Images
irish redhead convention 2015
Irish Redhead Convention 2015
Avalon Curtin, aged 13, from CorkClodagh Kilcoyne/Getty Images
Irish Redhead Convention 2015
Rory the red-haired Cocker Spaniel and his owner, Veneta BroderickClodagh Kilcoyne/Getty Images

However, the convention has a serious side. The event serves as a fundraiser for the Irish Cancer Society, raising awareness about skin cancer and melanoma. To date, the convention has raised over €20,000 (£14,600) for the national charity. People with red hair and fair skin are known to be at greater risk of melanoma, the most serious form of skin cancer.

Red hair is the rarest hair colour, accounting for only 0.6% of the world's population. Scotland has the highest percentage of natural redheads in the world, at 13%, with Ireland close behind at 10%.