Po can not only do Kung Fu, he can also help his goose father, Mr Ping, get more customers for his noodle restaurant. Celebrating 50 years of the Super Bowl, web development company Wix has come up with an amusing ad featuring the beloved characters from Kung Fu Panda 3.
In the Super Bowl spot, Po is seen brainstorming ideas in order to promote Mr Ping's Noodle Shop with the ultimate marketing scheme — a Super Bowl commercial.
Po and Tigress try to recreate Old Spice's "The Man Your Man Could Smell Like" spot for their restaurant but as always, Master Shifu comes to the Dragon Warrior's rescue by introducing him to the Wix website to promote his foster father's business.
Watch the ad here:
"For our second Super Bowl appearance we went for a direct message: the first step to a successful business is to create a stunning website. With Wix, regardless of size or advertising budget, everyone can tell their own story," said Omer Shai, Wix.com's CMO. "We wanted a spot that will resonate with the tens of millions of people who will see it. And how better than to give a nod to iconic Super Bowl commercials within our own ad."
DreamWorks Animation's upcoming Kung Fu Panda 3, which premiered on 29 January, is already winning hearts globally. The 60-second ad will be aired during the 3rd quarter of the CBS broadcast on 7 February
"One realizes how iconic Old Spice marketing creative has become when you see Po from Kung Fu Panda 3 take on the manly Old Spice guy persona from our timeless 'The Man Your Man Could Smell Like' spot," said Janine Miletic, Old Spice brand director at Procter & Gamble. "We're truly honored to be included in Wix's tribute to memorable Super Bowl commercials this year."