Liverpool have been told in no uncertain terms that they will not be landing Xherdan Shaqiri this summer after Bayern Munich CEO Karl-Heinz Rummenigge ruled out selling or loaning the winger.
The Reds had already missed out on one attacking target when Henrikh Mkhitaryan chose to join Borussia Dortmund in a £25m deal from Shakhtar Donetsk and now it appears they have no chance of landing Shaqiri.
It was widely reported in Germany yesterday that Liverpool were showing an interest in the Switzerland international who enjoyed a memorable first season in the Bundesliga.
Shaqiri would make 39 appearances as Bayern sealed a memorable treble but he started just 13 league games as Uli Hoeness preferred to use Arjen Robben on the right wing.
The German champions have already had a busy summer, signing two of the most sought after midfielders in European football in Mario Gotze and Thiago Alcanatara. This had led to the suggestion that Shaqirr may have been loaned out to gain more experience but Rummenigge has made the club's stance extremely clear.
"We will not sell or loan Shaqiri," Rummenigge explained at the official unveiling of Thiago. "The coach is completely happy with him."
Liverpool boss Brendan Rodgers admitted last week that he was now looking to sign players who could have a major impact in the first team and it was believed that Shaqiri would have fit the bill.
The 21 year old came to the attention of a number of European clubs when he was with Basle, before Bayern signed him for just under £10m last summer.
With Bayern ruling out his departure, Liverpool will have to turn their attention elsewhere as Rodgers looks to build a squad capable of challenging for a place in the top four.
Four players have already been signed this summer but missing out on both Mkhitaryan and Shaqiri will be a major blow for Rodgers.