A Brazilian Cancer awareness group has enlisted the help of a scrotum-shaped mascot to educate adults and children about testicular cancer.
Mr. Balls, aka Senhor Testiculo, is the spokesperson for the Association of Personal Assistance for Cancer, a non-profit organisation keen to drive the medical issue into the media spotlight.
"Both children and adults loved taking pictures with the mascot, a friendly snowman in the shape of testicle," says the group's website.
Designers of the mascot have paid attention to detail. Mr Balls is covered in hair and sports a wide, toothy grin.
According to Brazilian newspaper O Globo, he makes appearances all across the South American county reminding men to get regular check-ups to prevent testicular cancer.
Testicular cancer affects more than 7,500 people in the U.S. alone each year. Males aged between 20 and 39 years old are at a much higher risk of being affected by the condition.