OnePlus will sell its flagship killer, the OnePlus 2, invite-free forever, starting midnight on 5 December. Besides, in the wake of declining sales and falling demand for its latest OnePlus offerings, the handset maker has decided to sell the cheaper OnePlus X without an invite from 5-7 December.
Explaining its unexpected decision to drop the invite system, OnePlus had this to say:
The invite system has been crucial to letting us scale our operations and has given our fans a unique way to share OnePlus with the people in their lives. But we are always trying to enhance the OnePlus experience for you and taking risks to push ourselves and show real improvements. That's why we're making the OnePlus 2 invite-free ... forever!
That's right; you'll never again need an invite to purchase the OnePlus 2. We're proud to be able to make the OnePlus 2 invite-free so soon and hope this will make getting your very own OnePlus 2 a cheerfully easy experience.
Speaking of cheer, we're ringing in the holiday spirit by making it much simpler to give the gift of OnePlus this year. Starting at midnight on December 5, not only will the OnePlus 2 will be invite-free forever ... we're also making the OnePlus X invite-free all day December 5-7.
With the competition in the mid-range smartphone market getting hotter every day, OnePlus is unable to make the kind of impact it had done with the first iteration, the OnePlus One. As Android Police reports, the original OnePlus phone took the invite-free route almost a year after its release, while the OnePlus 2 has taken a hit on its sales figures within four months of its release.
In addition to the waiver imposed on the invite system, OnePlus has introduced a bunch of special, limited period offers for the holiday season between 5 to 7 December:
- 50% off on OnePlus 2 StyleSwap Covers
- Select OnePlus One accessories will be 90% off
- All other accessories sell at 10% off
- As a special holiday gift, a selected number of early birds will receive an exclusive Never Settle mousepad.
Residents of New York City can enjoy the privilege of watching the display alert about the special holiday deals from OnePlus on the NASDAQ billboard screen on 7 December, between 11am and 12pm at Times Square.
[Source: OnePlus forums]