Foreign visitors look around at a showroom displaying Samsung Electronics' products at the company's headquarters in Seoul
Foreign visitors look around at a showroom displaying Samsung Electronics' products at the company's headquarters in Seoul July 7, 2010.

In its latest bid to boost sales of its 3D TVs, tech giant Samsung has officially announced a new TV app that allows Smart TV owners to stream 3D videos through their television.

Launching "in the coming months" the new "Explore 3D" app will grant owners of internet enabled 3D televisions access to "dozens of free 3D clips and movies". The app will stream the videos at high definition and promises to host a catalogue of entirely new content previously only available of Bluray.

The service will initially be launching in the UK, France, Germany and Spain -- though Samsung has already confirmed its plans to expand past this initial base into other European territories.

While only 10 new movies will be available at launch Samsung has confirmed its ongoing desire to expand and make 70 free 3D videos available by the end of 2011.

Running in tandom to the "Explore 3D" announcement, Samsung also revealed its forthcoming "3D entertainment pack. The pack will contain two pairs of active Bluetooth 3D glasses and will retail for roughly £69.

European Marketing Director of TV / AV Michael Zöller commented:

"We are committed to expanding the quality and accessibility of the Samsung 3D Smart TV experience. Combining the benefits of Samsung's Smart TV VoD capabilities with the immersive experience of 3D is the next logical step and will strengthen our European leadership in the TV market."

When it launches "Explore 3D" will add to Samsung's already impressive catalogue of TV applications, which currently includes UK Channel 5, Lovefilm, BBC iPlayer, YouTube, Muzu.tv, Blinkbox, Facebook and Twitter.