A new app is aiming to shift internet power away from data brokers and into the hands of individuals. Using information gathered from social media profiles, CitizenMe provides psychometric profiling that lets users understand how they are perceived online. Ultimately, the app hopes to build a personal data exchange that will allow individuals to sell their own data directly and finally reclaim their digital "right to self".
Tech Talk: How Individuals are Reclaiming their Digital 'Right to Self'
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