Bacon crisps are not the best way to greet devout Muslims, but this is exactly what happened at a Tesco store in Liverpool street, London, provoking outrage in the UK.
Though the company promptly removed the display and tendered an apology for the gaffe, many members of the community have expressed outrage over the incident.
The display of pork-flavoured Smokey Bacon Pringles with a sign wishing Muslims a "Happy Ramadan" was spotted by a shopper, who shared it online. Members of the community soon slammed Tesco, as pork is forbidden in Islam.
Tesco claimed that its marketing was originally aimed at flavours including salt and vinegar, and sour cream and onion, but the bacon flavour was wrongly displayed at the Liverpool store.
However, one customer pointed out on Twitter that the crisps rely on artificial flavouring and do not contain pork.
The Liverpool Street store is situated in an area that houses one of London's most important mosques in Whitechapel.
Meanwhile, a Tesco spokesman said: "We are proud to offer a wide range of meals and products to meet the needs of our customers during Ramadan. We recognise these Pringles weren't in the most suitable place and our store colleagues have now moved them."
Mona AlQazzaz, who first spotted the blunder posted a picture of it on Twitter saying: "Please tell me it's a mistake."