Almost a third of Tinder users are married, while the smartphone data app is populated mostly by males aged between 16 and 34.
Data released by research firm GlobalWebIndex (GWI) reveals that 30% of Tinder users are married, while a further 12% say they are also in a relationship; just 54% of users class themselves as single. GWI surveyed over 47,000 internet users globally on their internet use and demographic.
Unsurprisingly, the research also found that the majority (62%) of Tinder users are male, while the smartphone app appeals mostly to younger smartphone owners. A massive 83% of users are aged between 16 and 34, with almost half (45%) being in the 25 to 34-year-old category. Tinder, which is owned by the parent company of dating service Match, launched as a free app in September 2012, but recently began charging users a monthly fee which varies depending on their age.
Paying for Tinder Plus
In the UK, users paying for the extra Tinder Plus features (such as being able to undo the act of declining a potential match) are charged £3.99 per month if they are younger than 28. Older users are charged £14.99 per month. Just 13% of users are between 35 and 44, while 3% are aged 45 to 54 and 1% are between 55 and 64. A recent estimate of Tinder having 50 million users worldwide means even this smallest category is home to around 500,000 users looking for love.
Although the pricing system caused controversy among users when it was rolled out over recent months, GWI's findings suggest there could be more appetite for Tinder Plus than critics realise. It found that 24% of Tinder users paid for an online dating service in the last month, compared with 14% of those who use free dating websites. These compare to 6% of internet users as a whole who pay for dating services.
Tinder isn't just a way for people to talk and meet, it could also become a powerful way of connecting users with brands and advertisers. GWI found two-thirds of Tinder users think of themselves as brand-engaged, half say they tend to buy brands they see advertised, and 77% are telling friends about new products; in all three of these instances, Tinder users are above average.
Predictably, 85% of users say they look after their appearance, 60% like to keep up with the latest fashions and, tying in with users' acceptance with paying for Tinder Plus, 58% consider themselves to be "much more affluent than the average".