The first pictures have emerged showing the aftermath of an incident that seemingly saw a speeding car plough into a group of pedestrians in New York's iconic Times Square.

The photos show the vehicle crashed at the side of the street, mounted on a bollard.

The New York City Fire Department said one person had died and at least 12 others were injured, with victims being treated by emergency workers.

Early reports suggest the driver "lost control" on 7th in Times Square at around noon local time (5pm BST).

The car crashed into a pole and came to rest at 45th Street and Broadway.

The driver is in custody and the area has been sealed off, according to the New York Police Department.

Times Square New York
This photo of the scene at Times Square was tweeted by @gb__@gb__

Police are not treating the incident as terror-related and are examining whether a drunk-driver may be responsible, CBS reported.

"Everybody was just running, everyone was concerned for their lives," a witness told local CBS.

Times Square
A man is arrested after the incident at Times SquareInstagram/p_huddy913
periscope
An overview of the scene taken from on high
Times Square New York
An injured pedestrian is attended to in Times SquareMike Segar/Reuters
Times Square New York
People help injured pedestrians in Times SquareJeremy Schultz/Reuters
Times Square New York
A woman is seen after being struck by a speeding vehicle in Times Square New YorkMike Segar/Reuters
Times Square New York
An injured woman lies on the sidewalk in Times Square after a speeding vehicle struck pedestrians in New YorkMike Segar/Reuters

Richard Rojas
Richard Rojas has at least two previous arrests for DWINYPD
Aerial View Of Times Square Car Crash Scene
Arial view of Times Square car crash scene
Car Ploughs Into Pedestrians In Times Square
Times Square
Man being arrested after Times Square incidentInstagram/p_huddy913