In what could be the worst Twitter campaign since British Gas decided to host a Q&A on the day they announced 10% price hikes, Ukip has failed spectacularly with the hashtag #WhyImVotingUkip.
Users were fast to pick up on the hashtag, but instead of writing positive messages about the anti-Europe and immigration political party headed by Nigel Farage, people used the opportunity to mock the party with jokes about their policies to do with everything, from immigration to maternity leave.
Here's a collection of some of the best #'WhyImVotingUkip tweets:
#WhyImVotingUkip my kids speak German and it makes me uncomfortable— Alex (@bloodsports_) May 21, 2014
#WhyImVotingUkip I'm too ignorant/lazy to actually do some research into where all the jobs are going.— Paul Seddon (@paulgseddon) May 21, 2014
#WhyImVotingUkip Bcoz tha imigrunts r takin r jobz wile we britush cnt get 1. I hav 2 GCSE's I is well qolified innit.— gutierrez christine (@ntrichMc) May 21, 2014
#WhyImVotingUkip - because I have a rail spike through my head and have impaired judgement.— Nathan Davies (@DathanNavies) May 21, 2014
#WhyImVotingUkip because I got curry sauce on my shooting jacket— Tom Wheatly (@tomwheatly) May 21, 2014
Because the Romanians should stay in Rome #WhyImVotingUKIP— Dr Paul Coxon (@paulcoxon) May 21, 2014
I feel inferior to people who can speak more than one language. #WhyImVotingUkip— Owen Jones (@owen_jones) May 21, 2014
#WhyImVotingUkip Because Nigel Farage seems like he genuinely hates gays, poor people and multiculturalism and an honest politician is rare— Daw (@DACalgie) May 21, 2014
#WhyImVotingUkip: because no political party is standing up for the white, middle-class, heterosexual male, and that needs to change.— Dylan H Martell. (@TorySwing) May 20, 2014
#whyimvotingukip because my parents never hugged me as a child— Lauren (@whatlaurendid) May 20, 2014
#WhyImVotingUkip maternity leave is just pandering to women,in bongo bongo land they have a baby in the morning and then work in the fields— waitinggirl (@waitinggirl13) May 20, 2014
Farage, however appears not to have cottoned on to the sarcasm.