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William Hill reaped the results of the World CupWilliam Hill

British bookmaker William Hill reported an 89% jump in operating profits after the company reaped in the benefits of the World Cup.

In the firm's third-quarter results statement, net revenue also rose 23% while online mobile gambling helped boost its balance sheet.

"Positive sporting results in the quarter, including a strong end to the World Cup, have moved us close to or ahead of normalised gross win margins on a year-to-date basis," said James Henderson, CEO of William Hill.

"Looking beyond the effect of these sporting results, the underlying performance across the group is good. Online gaming continues to benefit from our investment in mobile and sportsbook turnover growth remains healthy."

International markets also boosted the bookie's balance sheet as net revenue growth in Australia rose 17%.